Warr's challenge is to change perceptions about what goes on inside his clubs. "I want people to have a good time. For women to feel they can come with their boyfriends and not be objectified. It's a fun, upbeat, safe environment. It's a highly charged atmosphere, and booze is important to us, but people will feel entertained. We want to sell an overall experience," he says.
Umm, yeah... And although booze is important to me, too - I can't imagine that I would find this particularly entertaining. But what really got me was this...
In America, lapdancing is mainstream. In some small towns, the local club might really be the best place to get a steak and a cocktail. "Often in the US there won't be a local pub. The club almost fulfils that role in some communities," says Warr.
Really? Really? OK, I know I was raised in the buckle of the Bible Belt...But I've never heard of a small town community where folks all head on down to the neighborhood lap dancing joint for a relaxing family evening of steaks, cocktails, nipple tassels and thumpa-thumpa hoochie music. Someone, please, correct me if I'm wrong.