There's been some heavy advertising on tv lately for a new men's fragrance from Dunhill called London.
Now, I do love this city. But I don't know if you want to smell like diesel fumes and stale chips and the rush hour Underground on a wet day or maybe a little whiff of something icky coming off the Thames.
And Dunhill - don't they make cigarettes? I don't know if you want to smell like that either.
But hey, splash that cologne all over if you want to.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, June 22, 2008
Tuesday, April 15, 2008
Cross selling
Cadbury's, the British chocolatier (confectioner is the real word, I think), has been running a series of high concept ads. And by high concept, I mean weird and not much to do with chocolate.
The first in the series was a gorilla banging on a drum to the tune of Phil Collins Something in the Air Tonight. What's that to do with candy bars, you ask? Nothing, as far as I can tell, I reply.
The second is short film of airport trucks racing around, losing your luggage (no doubt the trucks and the suitcases have escaped from Terminal 5) to the tune of Queen's Don't Stop Me Now. The ad is brilliant in the sense that it's beautiful and watchable, but I still don't want to eat their chocolate.
The ad has, however, led directly to me and the Vol-in-Law rumbling about how we don't have any Queen in our CD collections. And today, I placed an order for best-of collection.
The first in the series was a gorilla banging on a drum to the tune of Phil Collins Something in the Air Tonight. What's that to do with candy bars, you ask? Nothing, as far as I can tell, I reply.
The second is short film of airport trucks racing around, losing your luggage (no doubt the trucks and the suitcases have escaped from Terminal 5) to the tune of Queen's Don't Stop Me Now. The ad is brilliant in the sense that it's beautiful and watchable, but I still don't want to eat their chocolate.
The ad has, however, led directly to me and the Vol-in-Law rumbling about how we don't have any Queen in our CD collections. And today, I placed an order for best-of collection.
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