Cross selling

Cadbury's, the British chocolatier (confectioner is the real word, I think), has been running a series of high concept ads. And by high concept, I mean weird and not much to do with chocolate.

The first in the series was a gorilla banging on a drum to the tune of Phil Collins Something in the Air Tonight. What's that to do with candy bars, you ask? Nothing, as far as I can tell, I reply.

The second is short film of airport trucks racing around, losing your luggage (no doubt the trucks and the suitcases have escaped from Terminal 5) to the tune of Queen's Don't Stop Me Now. The ad is brilliant in the sense that it's beautiful and watchable, but I still don't want to eat their chocolate.

The ad has, however, led directly to me and the Vol-in-Law rumbling about how we don't have any Queen in our CD collections. And today, I placed an order for best-of collection.